Blog
Loyalty, written down plainly.
Practical advice for independent shops looking to bring customers back — what to reward, when to nudge, and what the numbers actually mean.
Your regulars speed up near a free coffee. Science says so.
The goal-gradient effect, proven on a real café's stamp cards: customers buy more often as the reward gets closer. Here is how to time a nudge to the moment it works hardest.
Why your loyalty card should never start at zero
In a famous field experiment, a head start nearly doubled the rate at which customers finished their loyalty cards. Here is the endowed progress effect, and how to use it in your shop.
The free coffee that pays you back
A two-year study found customers spent 17.5% more in the weeks after redeeming a loyalty reward. Why an unclaimed reward is the most valuable line in your dashboard.
Setting the right reward threshold: 6, 8 or 10 stamps?
How many stamps before a reward? Too few gives away margin, too many loses interest — and the sweet spot is narrower than most shops assume.
How to bring back lapsed customers (without being annoying)
Every shop loses customers over time. Most of them aren't gone for good — win them back with the right message at the right time.
What makes NFC loyalty different
QR codes, apps and NFC tags all promise digital loyalty, but only one removes the friction entirely. Why NFC changes the maths for an independent shop.
Repeat customers: the metric that matters most
Footfall is vanity. Repeat-visit rate is sanity. Your most important number is not how many people walk through the door — it is how many come back.
Why paper stamp cards are costing you customers
Paper loyalty cards look cheap and easy, and quietly cost you repeat business. What the data says — and what to do instead.