Three ways to run loyalty. Only one lives in their phone.
A paper stamp card is out of date. A loyalty app has to be downloaded before it does anything, which is where most schemes quietly die. TapReward goes where the customer’s bank card already lives, inside their phone.
First month free. Then £39 a month. No contract. Cancel anytime.
All three, side by side.
The same eight questions asked of each. No competitor named, because the choice is between three ways of doing it, not three companies.
| Comparison criterion | TapReward | Paper stamp cards | App based loyalty |
|---|---|---|---|
| Customer effort | Good: One tap on your counter. That is the whole thing | Mixed: Carry a card, remember to have it stamped | Poor: Download an app, create an account |
| Where the card lives | Good: Apple and Google Wallet, where their bank card already is | Poor: A wallet, a pocket, a bin | Poor: An app they have to download first |
| Setup time | Good: About a minute. Tap it once, name your shop | Good: Instant, once the cards are printed | Poor: Weeks of integration |
| What staff have to do | Good: Nothing, until a reward. Then a four letter code | Mixed: Find the stamp, remember to use it | Mixed: Learn a till app |
| Who came back | Good: Repeat visits, who is close to a reward, who has gone quiet | Poor: Nothing. It counts stamps, not people | Mixed: Basic analytics |
| Fraud prevention | Good: One tap, one stamp, once a visit. Blocks shown to you | Poor: None. A stamp is easy to fake | Mixed: Varies by provider |
| Cost | Good: £39 a month per location, published on this site | Good: Printing only | Poor: Monthly fee plus commission, usually quote only |
| App download required | Good: No | Good: No | Poor: Yes |
Different on purpose.
Nobody downloads anything
Not your customers, not you. The Wallet app is already on their phone, so there is no install for the scheme to die at.
It counts people, not stamps
Who came back, who is one visit from a reward, and who has quietly stopped showing up. In plain English, through your own branded dashboard.
The price is on the page
£39 per location per month. No commission, no contract, no request a quote. You can work out your bill without talking to anyone.
Not opinion. Evidence.
Everything above is a design decision, and design decisions should have reasons. These are the three findings the product is built on, measured in real shops at real tills.
34% vs 19%
A card with a head start gets finished.
In a landmark field study, customers whose card came with a head start completed it at nearly twice the rate of customers who started from zero.
Every TapReward card begins with the first stamp already on it.
Nunes & Drèze, Journal of Consumer Research, 2006
20% faster
Customers speed up near a reward.
Real café stamp-card holders bought more often the closer they got to their free coffee, finishing their cards about 16% sooner than their starting pace implied.
TapReward shows you who is one tap away, while they are at their most motivated.
Kivetz, Urminsky & Zheng, Journal of Marketing Research, 2006
+17.5%
The free coffee pays you back.
Shoppers who redeemed a reward went on to spend 17.5% more a week in the month that followed. An unclaimed reward is a return visit waiting to happen.
TapReward lists every unclaimed reward so you can invite it back across your counter.
Taylor & Neslin, Journal of Retailing, 2005
Independent research on loyalty mechanics, not TapReward results. Your own dashboard shows your own numbers. Read the studies
Worth it on your counter?
None of the research above matters if the sums do not work in your shop. So do them with your own numbers.
A few extra visits a week is a low bar, and it is the bar the whole thing has to clear. During the free month, your real repeat-visit data begins replacing the estimate.
This is an estimate, not a promise. Your dashboard shows what your real customers actually do.
Typical business
Estimated extra monthly sales£128
TapReward£39
Estimated sales after the TapReward fee£89
